One thing you should always remember when building a site, is it’s purpose. Now you may say, “I don’t want to sell anything on the web, I just want to provide information to people.” Wrong Answer. I don’t care if you have a brochure site, an information site, a news site, or a shopping site … every web site is selling something to someone. If you have a service business, your web site is selling you and your services. If you have a news business, your web site is selling your and your services and your news. If you have a product site, then the web site is selling you and your products.
Regardless of what you do or you want your site to do, in some way it is selling you and/or your company. If you keep that notion in mind, then your content will be more interesting and your web site will be more successful. Remember at the end of each page, or somewhere in the page, include an action statement. What do you want people to do after reading the page? Should they call you? Should they email you? Should they pick up the phone and call their congressman? Whatever the case, why not ask them to do it? If you don’t ask, they may not think of it themselves.
Tags: marketing
