Some of the most important pages for every site to have are
- the About Us page. You don’t have to call it that, but it should tell your visitor who you are and why you are an authority on your topic or a trustworthy business, etc.
- the Contact Us page. Self-explanatory, I think. How else does someone get in touch with you. And by all means, don’t hide your address and phone number behind a web form. If you are not trustworthy enough to put your company information on-line, then I won’t buy from you.
- the Privacy Statement. This is a somewhat controversial page. If you have a Privacy Statement, you are bound to abide by it. If you don’t have one, many web surfers won’t give you their valuable information (such as their email address). So give this page careful consideration.
- the Site Map. If you have any sort of visual or javascript menu, you should have a purely text site map. You can link to it from the bottom of each page. The search engines will find this sort of linking scheme easier to follow and more of your internal pages will get “spidered”. The hardest part about this is keeping it updated as you add and remove pages as time goes on.
The remaining pages should be focused on your product, your service or the information you provide. There can be as many or as few as make sense, and they can be categorized, sub-categorized, etc.
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